Although SEO and digital marketing have changed the landscape of the web, small businesses have found it difficult to adapt to it. So what can the problem be?
They consider website and SEO as bogus
If you tell a non-tech guy that you can earn money online, they will probably laugh at you. Why? Because they believe the idea about earning income online is all scam. This logic implies to every small business owners. The mysterious term of SEO gets over their head as they don’t have any basic knowledge about it. They just think it will be added up to their tally of additional expenses.
Lack of money and time
Let’s be real. Small businesses don’t have money or time to invest. The tale of investing one year of their time scares many owners. They don’t have the time to manage their SEO campaigns. As SEO is more than just being updated with the algorithm and advanced mechanism, many business owners feel reluctant to even give it a shot.
Got screwed previously
If a person is deceived previously, he/she will feel reluctant to give the same thing another go. This is what happens most of the times to business owners. Many spammy outsourcing agencies sell cheap SEO services that throw empty hands. They promise you the moon but ends up with nothing but dust. Lack of results is one primary reason why business owners don’t trust SEOs.
Because of that, trustworthy SEO agencies focus on customer satisfaction. As the CEO of KatRank says: “we can help our clients earn first place rankings, but first we have to earn their trust”.